Quantum Computing × Cosmetics Development — From "Proof of Concept" to Actual Product Launch

The era where quantum computing is truly being used in real-world product development has finally arrived.
A prime example making headlines recently is the initiative by KOSÉ, which has attracted significant attention.

Their product, developed using quantum computing, is scheduled to be released in May 2025.

Following the press release, we received a surge of inquiries — not just about the technical details, but more importantly about how KOSÉ internally launched the project, carried it through to product commercialization, and utilized cloud environments and employee training systems.
There is a growing interest in how to build the right internal structure to move quantum computing projects from ideas into reality.

From Proof of Concept to Actual Products

Until now, there have been numerous "proof of concept" initiatives using quantum computing.
However, very few projects had progressed all the way to actual commercialization.
That’s why KOSÉ’s achievement — using quantum computation for ingredient design and exploration, and successfully bringing a product to market — came as such a surprise to many.

A New Level of Realism for Product Commercialization

Today’s quantum computing environments, particularly hybrid models available via the cloud, have become significantly more accessible and practical than before.
When focused on specific purposes, quantum computing is no longer just a "technology of the distant future";
it feels realistic — something companies could realistically start applying within a year.

This shift is likely driving the sharp rise in comments like:
"Can we use quantum computing in our products too?"
"We don't want to stop at just a proof of concept."

The New Key: "Quantum-Driven Project Teams"

Beyond technical knowledge, what’s even more critical is how to involve people and embed projects within an organization.
Building effective teams, developing education strategies, and making smart use of cloud environments are becoming the next essential steps.

With groundbreaking cases like KOSÉ’s now appearing, more companies are certain to move beyond simple PoCs and take real action.

We will continue to share insights on the evolving intersection between quantum technology and real-world business applications.