Record-Breaking Sales! A Quantum Computer-Formulated Cosmetic Becomes a Major Hit ─ The Essence of Commercialization and Lessons for User Companies
In recent years, quantum computing has become a hot topic, with countless academic achievements and discussions about its theoretical possibilities.
However, in the actual world of business, the principle is simple: “Proof speaks louder than theory.” No matter how advanced the theory may be, the true value for users lies in whether they can actually experience its effectiveness first-hand.
References:
Theory Alone Won’t Drive Commercialization
No matter how remarkable the theoretical foundation of quantum computing may be, commercialization does not advance through papers or conference presentations alone.
The driving force of commercialization is proof of user experience. In other words, the only path to real adoption is when research outcomes make users feel: “This truly works.”
User Experience Is Everything
The keys to commercialization and mass adoption lie in a user-centric approach:
- Implementations users can directly interact with
- Interfaces that deliver immediate, intuitive impact
- Continuous experiences that build long-term value
The cycle of “touch – feel – continue” determines success or failure.
Proof in Action ─ Quantum-Driven Breakthrough in Cosmetics Formulation
A prime example is Kosé’s DECORTÉ “AQ Pore Refining Serum Oil.”
Launched in May 2025, it became the world’s first cosmetic product designed with the help of a quantum computer.
Using a hybrid algorithm combining quantum and classical computing, the team evaluated over 100 billion formulation patterns in just 10 seconds. This speed—900 times faster than before—enabled a formulation previously thought impossible: one that dissolves lipids in clogged pores without damaging proteins.
What’s even more remarkable: the prototype generated by the quantum computer was adopted by headquarters with only minor tweaks such as fragrance adjustments. For DECORTÉ’s highest-grade AQ line, where quality standards are notoriously strict, it is rare for a prototype to be accepted almost unchanged—making this an extraordinary milestone.
The result was a revolutionary skincare experience that “dissolves and protects” clogged pores and blackheads, standing apart from traditional “peel and remove” approaches. The product delivered a tangible effect users could feel, quickly becoming a hit and breaking sales records immediately after launch.
The product will now expand sequentially into 14 markets, including China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, Italy, France, Spain, the US, Canada, and Australia.
New Assets and Insights from Development
-
Ingredient Database as a Valuable Asset
The database accumulated during this project will remain a crucial asset. It is expected to significantly reduce preparation time for future projects, with high reproducibility of quantum computing applications across other products. -
Compatibility with Skincare
Quantum computers excel at rule-based quantitative calculations, making them highly compatible with skincare products, where objective data on skin and formulations can be readily prepared. -
Breaking Preconceptions
Previously, many believed “a computer could never create a new product.” This project shattered that preconception.
Efficiency or Innovation?
Quantum computing is often discussed in the context of efficiency: reducing time or minimizing human involvement. Generative AI is frequently framed in the same way.
But fundamentally, technological advances allow humans to tackle more advanced and creative challenges.
In this project, participants described the balance as 1 part efficiency to 9 parts innovation.
Yes, efficiency gains were achieved, but the true breakthrough was the ability to create entirely new value that was previously unattainable.
Lessons Every Quantum-Adopting Company Should Learn
The greatest value of this case lies not only in using quantum computing, but in connecting the technology to business and achieving record-breaking sales.
Key lessons include:
- Organizational Structure: R&D, marketing, and manufacturing worked together seamlessly.
- Cross-Functional Collaboration: Researchers, data scientists, product developers, and marketers joined forces.
- Mindset: Embracing flexibility and experimentation in uncharted territory.
- Commercialization and Monetization: Going beyond proof-of-concept to actual market success.
- Promotion: Effectively telling the story of the “world’s first quantum-powered cosmetic.”
- Scaling Success: Establishing a “quantum application model” that can be expanded to other skincare categories and future brand launches.
This was not just about technology—it was about turning quantum innovation into tangible business success, making it a must-read case for all companies aiming to adopt quantum computing.
The Road Ahead
The future of quantum computing will be shaped by collaboration between theorists and implementers.
But true commercialization will only be realized when the technology reaches the market and users themselves can say: “This is useful.”
Even in the quantum world, in the end, proof speaks louder than theory.
🔑 Conclusion: Kosé’s case is a historic success, demonstrating how quantum computing can move from research labs into real business impact.
It stands as a landmark example of balancing efficiency and innovation, and a project every quantum-adopting company should learn from.